Ananya Bhattacharjee, InteriorMaata: Pandemic and lockdowns made folks perceive the significance of an attractive house


Ananya Bhattacharjee started her adventure as an internal dressmaker in Vadodara in 2017 together with her first YouTube channel. Her industry was once doing neatly, when the onset of the Covid-19 pandemic all at once threw issues out of drugs. She used the chance to reconsider and rebuild her industry right into a digital operation and leveraged her YouTube channel InteriorMaata to hook up with her consumers. She claims to have served greater than 80 shoppers together with her studio within the first yr of launching her channel, the use of not anything however YouTube movies to proportion her paintings with consumers. With simply days clear of Global Ladies‘s Day 2022, TOI Tech-Units Now spoke to Ananya about her adventure and learnings as content material writer on YouTube.
What’s the key center of attention of your channel?
I need to assist folks be told internal designing in a very simple means.
What ended in the inception of your channel and the toughen you’ve got gained from YouTube?
I began my YouTube channel when I used to be at a low level in my existence. I used to be going via despair and coffee self worth; in truth that good-for-nothing segment while you query your existence so much. However then in the ones occasions, I began my YouTube channel, the use of my husband’s outdated digital camera and a 5 yr outdated computer and right here I’m lately.
I’m what I’m lately due to YouTube. My YouTube channel now not simplest helped me develop my industry but additionally, as a dressmaker allowed me to discover my creativity. Lately, I consider I’m a greater dressmaker and perform two a success companies.
How has been your adventure as an internal designing content material writer?
I can have by no means requested for the rest extra. Once I began my adventure, there have been hardly ever another creators who had been creating equivalent content material. Those that did exist had been from different portions of the arena. However, lately you could in finding a ravishing YouTube channel developing equivalent content material like mine. Other folks at the moment are extra mindful of and privy to house decor than ever sooner than. Additionally, with the pandemic and lockdowns, folks understood the significance of an attractive house.
How has the content material introduction ecosystem within the nation developed post-pandemic?
With short-form content material becoming more popular, you don’t must spend months on one video however as an alternative can simplest spend half-hour an afternoon to your content material and that may in itself create a sustainable social media occupation for you. YouTube Shorts are undoubtedly my favorite.
Any message you wish to have to proportion together with your fellow girls content material creators this Ladies’s Day?
Consider in your self and not underestimate your inside energy. You’ll do no matter you wish to have simply by believing in your self and your paintings. And, in the future your tale may just turn out to be an inspiration for others, too.





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