Defined: What’s RCS messaging and why Google is calling Apple to undertake it

Apple iMessage has all the time been noticed as an enormous rival to the Messages app on Android. Symbol Credit score — iStock

Apple iMessage has all the time been noticed as an enormous rival to the Messages app on Android. Previous, Apple used to be method forward within the pageant because the Android app didn’t be offering more than one options that had been already to be had in iMessage. Afterward, to catch as much as the iMessage app, Google broadly rolled out the Wealthy Conversation Services and products (RCS) messaging platform that introduced a number of new messaging options to Android.
Lately, Google has tried an atypical approach to urge the Cupertino-based tech large to undertake RCS that may assist iPhones to steer clear of issues of receiving messages from Android units. The instrument large has referred to the track “Texts Pass Inexperienced” from Drake’s new album “In truth, Nevermind” in an “unofficial lyric explainer video” to influence Apple. Right here we can talk about what RCS is and why Google is calling Apple to undertake it.
What’s RCS
Wealthy Conversation Services and products began its adventure in 2007 and used to be afterward got through the GSMA Affiliation in 2008. GSMA, representing the pursuits of cellular operators everywhere in the international, made up our minds upon a “Common Profile” that each and every carrier supplier, product producer and instrument developer can utilise to undertake RCS on units.
RCS messaging isn’t a lot other from WhatsApp and Telegram the place the entire platform is controlled in the course of the web. This protocol between carrier suppliers and units has options like multi-media enhance and reside chats, because it used to be designed to change the extra acquainted SMS and MMS messaging carrier. RCS can compete with the iMessage platform, then again, there are a couple of minor variations between the 2 of them.
The rationale Google is calling Apple to undertake RCS
In line with the brand new video Google launched by way of Twitter, the lyrics of the brand new Drake track refers to cellular number-based textual content messages which are being refused through iMessage. The Apple app is appearing those messages as inexperienced SMS bubbles, therefore the “Texts Pass Inexperienced” connection. Google’s advertising workforce has used the track to advertise the “extra common inexperienced as opposed to blue bubble phenomenon” that happens when Android and iOS customers attach thru their telephone numbers, stories 9to5Google. Except for this, Google has publicly asked Apple to undertake RCS at their I/O 2022 match.
Significance of RCS messaging
The RCS messaging platform relies on the web to ship and obtain textual content, audio, and video messages at the side of enhance for video calls. Additionally, it additionally contains options like — high-resolution media enhance, typing indicators, learn receipts and most significantly, end-to-end encryption.
How safe is RCS messaging
This platform is “client-to-server” encrypted this is designed to dam junk mail messages to achieve customers. In line with a file through PocketLint, corporations that attempt to ship messages the use of RCS wish to move a logo verification procedure for customers to search out the emblem’s title within the sender information. The file additionally suggests {that a} lock icon beside the ship button verifies if the message is encrypted or no longer.


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