International Track Day: Meet the Tetseo sisters the use of YouTube to stay their language alive

Noticed the YouTube advert with Tetseo sisters from Nagaland making a song songs of their local language. This International Track Day, Occasions of India Tech-Devices Now spoke to the Tetseo sisters — Mercy, Kuvely, Azi and Lulu — who began the YouTube channel to stay the language alive. Their channel, which focuses completely on song within the Chokri language, has captivated target audience throughout India.
What made you get started your channel on YouTube?
At the beginning, as a result of there was once no content material about Nagaland or Chakhesang Nagas or any of the tribes for that topic. We additionally felt it was once a great way to inform the sector about our tradition and land via our song and the folksongs that we like such a lot. And it was once the easiest method to reintroduce our personal Naga folks to Chakhesang tradition, the language, the songs and the entire issues which might be slowly death out – and keep it within the procedure.
We’re satisfied that our channel has been used as a useful resource and reference level for plenty of exhibitions, talks and showcases about Nagaland and her wealthy tradition or even as a way/software to empower indigenous tribals and girls.
Why have you ever picked YouTube in step with se as a platform to stay the Chokri language alive?
We began our YouTube channel earlier than social media was once the explosive factor it’s now and at that time limit, YouTube was once one of the simplest ways to proportion content material. It was once a perfect method to proportion movies of performances and song as a demo for match organisers as smartly; particularly as a result of we would have liked to proportion vibrant visuals of our culture- the song, the language, the costumes and glimpses of our land for all to look, within the larger scheme of items. YouTube continues to be probably the most robust platform for content material sharing with most get entry to for each target audience and creators from everywhere the globe. So it’s been a no-brainer and we’re satisfied we began early.
What had been the demanding situations that you simply confronted on your adventure on YouTube?
The demanding situations we confronted were most commonly within the procedure of constructing content material that easiest described and showcased what we would have liked to focus on. Like a loss of get entry to to videographers, budgets and so on so we approached it from a DIY standpoint and that is the reason what we proceed to do. We’re so fortunate that we get to paintings with glorious inventive individuals who were serving to us translate our visions into content material that we will be able to proportion with our audience.
What’s the unmarried factor that you simply assume made your channel fashionable?
Without a doubt our distinctive content material and our signature displays. The song, colors and visuals this is simply recognisable.
Any message for fellow YouTube creators?
Stay growing to unfold love, positivity and get started conversations that uplift humanity and produce us all in combination.


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