leica: Panasonic and Leica announce partnership to collectively expand cameras and lenses

Panasonic Leisure and Leica have introduced that they are going to paintings in combination to expand new applied sciences and answers for cameras. The collaboration — referred to as L Sq. — makes use of the 2 “Ls” of the 2 firms, “ Leica ” and “Lumix ”.
Each firms will mix the applied sciences and expertise within the fields of recent digicam and lens merchandise and next-generation instrument, and create applied sciences and answers. Beneath the collaboration, each firms will use Leica’s optical and imaging generation and Panasonic’s video and virtual generation to ship new answers.
The 2 firms will collectively spend money on new applied sciences that may be included into digicam and lens merchandise. Additional, they are going to incorporate collectively advanced applied sciences into each and every different’s Leica and LUMIX merchandise to additional make stronger their product features
“Now we have been running with Panasonic for a few years in a spirit of partnership and agree with, and their in depth experience is undisputed. The mix of our competencies in L2 Era is some other milestone within the partnership and proves that one of the best ways to fulfill these days’s demanding situations within the digicam marketplace isn’t to section and specialize, however to deepen features as a way to collectively create answers for the long run,” mentioned Matthias Harsch, CEO of Leica Digicam AG.
Leica and Panasonic were running in combination in some shape or the opposite since August 2000. To start with, the firms had signed a cooperation settlement for lenses of virtual, and audio-visual apparatus. In 2001, the verdict used to be made to cooperate within the virtual digicam sector as smartly. Since then, the firms have often expanded their technological cooperation.

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