samsung: Samsung leads top rate smartphone marketplace in India with 38% proportion in March 2022: File

Samsung has reportedly set a ‘report’ within the top rate smartphone section in India with its Galaxy S22 sequence. In line with Counterpoint Analysis, the good fortune of Galaxy S22 sequence helped Samsung India emerge as the number one smartphone maker within the top rate section (Rs 30,000+) with 38% quantity marketplace proportion in March, 2022, in keeping with the document. Samsung’s quantity marketshare within the tremendous top rate section (Rs 100,000-plus) stood at 81% in March 2022, pushed by means of the good fortune of Galaxy S22 Extremely in India. The similar throughout all the first quarter of the yr (Q1 2022) was once 63%, up from 55 throughout the similar quarter of 2021 (Q1-2021).
The document additional provides that the corporate’s top-end smartphone within the S22 sequence — Galaxy S22 Extremely — raced to the pole place within the Rs 100,000+ class with 74% quantity marketplace proportion in March 2022. Samsung additionally crowned the smartphone marketplace in India in March 2022 with 22% quantity marketplace proportion and 27% worth marketplace proportion, as consistent with the information.
“Galaxy S22 sequence had a super get started in India, particularly for the Galaxy S22 Extremely that merges Notice options with the S-series. On account of this, the call for was once now not simplest pushed by means of the sturdy put in base of the former S sequence customers but additionally from the word customers as smartly. Samsung has a momentum now within the top rate section as our channel assessments are indicating a strong call for going into the second one quarter as smartly,” mentioned Tarun Pathak, analysis director, Counterpoint Analysis.
“We’ve accomplished a report milestone of 74% quantity marketplace proportion in more than 100K section with our epic Galaxy S22 Extremely. Our good fortune was once because of our ‘3E technique’ that enthusiastic about – Enlargement, Enjoy and Extraction – to win the hearts of Indian customers. We greater our flagship retail footprint to allow customers to revel in our gadgets now not simplest in metro towns but additionally in Tier 1 and smaller cities. We created platforms to allow customers to shop for like by no means earlier than with Samsung Improve and Samsung Finance+ which boosted our enlargement in metro or even upper in non-metro towns,” mentioned Aditya Babbar, senior director and head of product advertising and marketing, cellular trade, Samsung India.
Samsung may be mentioned to have consolidated its place within the he smartwatch and pill segments throughout the month. In line with syndicated knowledge, Samsung had 73% quantity marketplace proportion in smartwatch marketplace and 47% quantity marketplace proportion within the pill trade within the month of March 2022.

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